It sounds melodramatic but perhaps one of the most significant moves in the future of British cycling has just been made. The effects will take a few years to be felt but the impact could be huge. Not so long ago the thought of a British Tour De France winner was a pip dream. Who would have imagined what was to come with the emergence of Team Sky, Wiggo, Froome, Geraint Thomas, Cav with project 35 and the surge of cyclists during Covid. Even with one section of the UK press trying to have a go at all cycling (DM) it was an incredible period and with so much talent still around, and despite the demise of INEOS Grendiers, a bright future. Except the future is not so bright….

It perhaps started with ITV deciding not to cover the TDF after 2025. Ned Boulting revealed he learnt the same was many of us did. Or perhaps GCN+ ending, which had provided all the pro racing coverage you could shake a stick at for approximately five pounds a month. It was this that got me into cyclo cross watching in the winter months. The final nail in the coffin however is Eurosport stopping cycling coverage. Whilst a pay for subscription, it was available several ways in affordable packages. However the owners, Warner Bros., have decide that cycling coverage with now be covered by TNT sports at a whooping cost of over thirty pounds a month. That means if you wish to watch pro racing you’ll be giving TWB near 400 pounds which has to be out of budget for most folks. Undoubtably viewing numbers will go down. In 2005 when the Ashes was on Channel 4, the peak audience was 8.4 million! 10 years later after a Sky purchase the viewership for the first English Test Victory over Australia was less that half a million and active players had dropped by 32% (stats from a great video I will link below). With less TV viewers the sponsors will have less incentive to continue, meaning less funding for teams. With viewership down participation is bound to drop. The is, simply put, no good news here at all. Perhaps sadly this week was the beginning of the end. I so hope not, and cycling is more than pro racing, but it definitely is an important aspect. Vote below to let me know what you think.
Video with more info available here.


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