Did the Death Knell Just Toll for British Cycling?

It sounds melodramatic but perhaps one of the most significant moves in the future of British cycling has just been made. The effects will take a few years to be felt but the impact could be huge. Not so long ago the thought of a British Tour De France winner was a pip dream. Who would have imagined what was to come with the emergence of Team Sky, Wiggo, Froome, Geraint Thomas, Cav with project 35 and the surge of cyclists during Covid. Even with one section of the UK press trying to have a go at all cycling (DM) it was an incredible period and with so much talent still around, and despite the demise of INEOS Grendiers, a bright future. Except the future is not so bright….

It perhaps started with ITV deciding not to cover the TDF after 2025. Ned Boulting revealed he learnt the same was many of us did. Or perhaps GCN+ ending, which had provided all the pro racing coverage you could shake a stick at for approximately five pounds a month. It was this that got me into cyclo cross watching in the winter months. The final nail in the coffin however is Eurosport stopping cycling coverage. Whilst a pay for subscription, it was available several ways in affordable packages. However the owners, Warner Bros., have decide that cycling coverage with now be covered by TNT sports at a whooping cost of over thirty pounds a month. That means if you wish to watch pro racing you’ll be giving TWB near 400 pounds which has to be out of budget for most folks. Undoubtably viewing numbers will go down. In 2005 when the Ashes was on Channel 4, the peak audience was 8.4 million! 10 years later after a Sky purchase the viewership for the first English Test Victory over Australia was less that half a million and active players had dropped by 32% (stats from a great video I will link below). With less TV viewers the sponsors will have less incentive to continue, meaning less funding for teams. With viewership down participation is bound to drop. The is, simply put, no good news here at all. Perhaps sadly this week was the beginning of the end. I so hope not, and cycling is more than pro racing, but it definitely is an important aspect. Vote below to let me know what you think.

Video with more info available here.

A 2025 New Year Gift! For the total bike nerd

One of the wonderful things about being into cycling is the breadth of things to enjoy. Be it doing something healthy, that might change life patterns or watching the latest pros race. Maybe it’s the bike technology and how the perfect machine seems to be able to be constantly upgraded both with and without the marketing hype. Maybe it’s just going round a corner and seeing a bank full of amazing, deep red poppies or a huge aqueduct to ride beneath. It’s perhaps competing with friends and foes (hopefully no foes) or just chatting as you ride along. There are so many aspects and to be honest I can tick all the above, some better than others.

One aspect is appreciating the history of bikes and bike evolution and hence a little “gift”. Sheldon Brown was no doubt a very interesting character.

He was born at the same time as my parents near Boston, USA. As a kid he would collect old bike parts to make bikes to sell, definitely where he started to learn the vast amount of information he knew about bikes. To say Sheldon was perhaps a bit eclectic – definitely nerdy – might be an understatement but he definitely seems to have been a very colourful character. Case in example his helmet (and perhaps the beard!). See the pic below:

In a world where perhaps social media has made everyone too self conscious, Sheldon rode with an eagle on top of his helmet. I’ll let the man himself explain.

My “Panache” is a plastic eagle which probably began life at the top of a small flag pole. It is a road find. It is held on to my new Giro helmet by a plastic zip tie.

This is a marvelous conversation piece, and has broken the ice on a great many contacts with strangers. Someone on the ‘net once said he thought it was cool, but that he could never do something like that, ’cause he still cared what people thought of him. Well, I too care what people think of me! I hope people will think that I am:

  • Independent minded.
  • Original.
  • A person with a sense of humor.
  • Somebody who doesn’t take himself too seriously.

Sheldon even lived down the road from me in 1988/9 in the wonderful, wonderful Chevreuse valley, an absolute must for any Paris based cyclist.

I won’t go on too much. Go explore for yourself the massive amount of information on bikes and some info on the man himself. It’s possibly one of the most comprehensive historical bike technical references out there and basically just very interesting. Go explore here: https://www.sheldonbrown.com. Please leave comments on your thoughts below.

One response to “A 2025 New Year Gift! For the total bike nerd”

  1.  avatar
    Anonymous

    Cheers Matt!

    Like

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